EKAAGRA STORY
Global Tastes, Indian Soul!
At Ekaagra Ostalaritza Private Ltd, we craft premium brands that resonate with Young India, seamlessly blending global quality with Indian preferences to shape modern lifestyles. With strategic investments across diverse industries, we are committed to delivering exceptional experiences through a dynamic team of passionate professionals who embody a spirit of service and ownership.
Our Core Values
BREWS
Bias for Action
We move with speed, agility, and purpose, turning vision into reality.
Relentless Commitment
Dedicated to excellence, integrity, and delivering value to our customers and partners.
Empowerment
Enabling our people, partners, and customers to grow and succeed.
Winning Through Collaboration
Building strong partnerships and fostering teamwork to drive sustainable growth.
Service Excellence
Striving to exceed expectations through innovation, consistency, and customer-first thinking.
Our Commitment to Partnership
Brewing Excellence, Expanding Reach!
EKAAGRA is thrilled to collaborate in bringing exceptional brew experiences to India, catering to the country’s growing demand for premium coffee and tea. With The Coffee Bean & Tea Leaf’s unmatched expertise and focus on quality, this partnership strengthens its USP—delivering handcrafted, world-class beverages that set new standards in the café industry. As India’s café culture thrives, this is the perfect moment to grow the brand and make it more accessible, blending heritage, innovation, and hospitality to create inviting spaces for Sip & Savor enthusiasts nationwide.
Our Approach
At Ekaagra Ostalaritza Private Ltd, we craft premium brands that resonate with Young India.
SAGACITY
We continuously evolve our menu, embrace innovation, and foster customer engagement while leveraging industry-leading practices and cutting-edge technology to elevate the overall experience.
STRATEGY
Prime store locations enhance brand visibility while offering refreshing beverages and freshly prepared food. Unmatched accessibility and ambience create inviting spaces that keep customers coming back.
SUSTAINABILITY
We maintain a sharp focus on store unit economics, brand standardization, and comprehensive training, coupled with a commitment to enhancing customer experience and engagement, ensuring sustainable growth.
Meet Our Leaders
Prannay Sureka
Founder
A CA, CFA, and Chicago Booth alumnus, Prannay Sureka is pioneering CBTL India with passion and vision. A sharp investor, he has endorsed IndiaMART, Biryani Blues, and P3 Green, driving growth and innovation in various enterprises.
Prashant Chauhan
Chief Strategy Officer
Prashant Chauhan has led large-scale businesses and effectively managed a vast network of stores. An award-winning strategist, he brings proficiency and innovation to every venture.
Vikram Nagpal
Chief Business Officer
Vikram Nagpal revitalized CBTL Punjab, excelling in competitors, driving exponential sales growth, and achieving profitability. A two-time "Most Admired Retailer," he is a seasoned leader in business expansion and premium retail.
Gallery & Events
Grand Launch – Delhi
